Asian Brand Strategy (Revised and Updated)
Building and Sustaining Strong Global Brands in Asia
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Beschreibung
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Autor*in
M. Roll
Themen in »Asian Brand Strategy (Revised and Updated)«
Asia brand development strategy strategic management branding business strategy Global Brands management Promotion trust
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'Building successful global brands is and will be critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.'
-Dominic Barton, Global Managing Director, McKinsey & Company
Building brands have become a C-suite topic in Asia as Asian firms seek to globalize. Martin Roll provides a compelling framework, clear guidelines and multiple insights into successfully brand marketing. A must read for anyone interested in the rise of Asia from the leading expert.
-David Aaker, Vice-Chairman of Prophet, author of Aaker on Branding
'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.'
-Kevin Lane Keller, Professor of Marketing, Tuck School of Business
"Branding is the hottest topic in marketing! Martin Roll describes all the key opportunities and challenges that Asian firms need to further challenge their Western competitors. As the leading expert on Asian brands, Martin Roll brings a unique knowledge and experience that make his book a must read for all global marketers!'
-Dominique Turpin, President of IMD Business School
'An insightful look into branding as a strategic tool for Asian companies Asian Brand Strategyby Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today's dynamic, global market.'
-N. R. Narayana Murthy, Founder, Infosys
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