Tourism Marketing for Developing Countries

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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Eli Avraham

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“This book provides practical and operational recommendations for managing image and crises. Ultimately, the advice and recommendations offered by the authors should assist tourism leaders and planners to overcome roadblocks in combatting crises such as perceptions of danger, perception of the lack of activities, whether businesses are open or closed, what the value perception is for visitors and if the community welcomes visitors. … it would be a positive addition to any tourism library.” (Robert M. O’Halloran, Annals of Tourism Research, Vol. 60, September, 2016)

“An obvious strength of this book is the diversity and breadth of examples across three continents. The book is well structured, easy to read, and achieves its central goal of examining how developing nations ‘try to cope with their prolonged negative image, stereotypes, andgeneralisations as well as the efforts by marketers to bring back tourists after a crisis’ … . the book is a worthwhile read for practitioners, academics, students, and policy-makers.” (Aneeshta Gunness, Current Issues in Tourism, Vol. 19, June, 2016)

'How the developing world is portrayed in the global media, how this negatively impacts public perceptions and how governments can deal with this, particularly in the context of tourism marketing, is a major issue and I warmly recommend this book as an introduction to the topic.'

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