The Global Manager
Contemporary Issues and Corporate Responses
Buch in deiner Nähe kaufen
Beschreibung
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
Focuses on the managerial response to global business issues
Includes coverage of emerging markets including China
Written by a leading international expert
Ideal for students and practitioners
Autor*in
Otto Lerbinger
Themen in »The Global Manager«
China Emerging Markets Global Business Global Marketing Manager business conflict corporate governance economic development globalization human resources marketing strategy sustainability