Lifestyle Brands
A Guide to Aspirational Marketing
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Beschreibung
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Autor*in
S. Saviolo
Themen in »Lifestyle Brands«
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