Business and Management Research
Paradigms and Practices
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Beschreibung
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.
Key Features:
• Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
• Case studies demonstrate the concepts and methodologies of research
• Strong focus on methodology, a central aspect of successful research design
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.
Key Features:
• Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
• Case studies demonstrate the concepts and methodologies of research
• Strong focus on methodology, a central aspect of successful research design
There's a strong focus on methodology, which is central in designing effective research and an area that students typically find difficult.
The emphasis on paradigm selection helps students understand the importance of an appropriate paradigm in successful research and also compares and contrasts different paradigm characteristics.
Case studies from different business areas illustrate the concepts and methodologies behind research in varying contexts.
Students are shown the bigger picture behind research, as well as the fine detail of practical implementation.
Accessible and direct enough to be used by undergraduates, with a sound theoretical grounding that appeals to higher level students.
Autor*in
Erica Hallebone
Themen in »Business and Management Research«
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