Manufacturing Operations Strategy
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Beschreibung
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Strategy, Terry Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole.
Autor*in
Alex Hill
Themen in »Manufacturing Operations Strategy«
Make or Buy Manufacturing Strategy accounting manufacturing marketing strategy supply chain