Strategic Management
Strategists at Work
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Beschreibung
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website
'How to do strategy' from the perspective of the strategist. 'Strategic Management provides a practical and simple approach to developing a comprehensive strategic plan
Focuses on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner while delivering key insights into the strategist's role.
Underpinned by sound academic theory, it is highly applied and firmly links theory to bestpractice through the inclusion of many short, empirical examples, case materials and interviews
Provides a comprehensive range of templates that have been roadtested with over 400 senior managers
Each chapter has e a similar structure that contains the following:
o Executive Summary: sets the scene; explains what the chapter is about and why it's important
o Overview of the topic: the core part covers the background and key theories and developments
o Contemporary issues: linked to practice; providing current cuttingedge thinking from the management journals
o Window on Practice boxes: brief examples from industry or consultancies to highlight the topic in practice
o Taking it Further: suggestions for journal articles/further reading
o Case studies: with further detail, including financials, on a companion website to give lecturers flexibility of depth into which to cases are explored
o Suggestions for project topics: ideas for students' dissertations
Autor*in
Robert MacIntosh
Themen in »Strategic Management«
business management strategic management strategy