Marketing Strategy and Management
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Beschreibung
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Offers multiple perspectives on the formulation and implementation of marketing strategy, which helps students see how marketing theory actually works in practice
Very strong and comprehensive theoretical grounding
Indepth analytical approach helps students understand how to make effective marketing decisions
Inclusion of Case studies and examples to illustrate applied decision making in empirical situations
New format and more attractive, accessible text design with enhanced pedagogical features
Autor*in
M. Baker
Themen in »Marketing Strategy and Management«
brand branding communication design Distribution globalization management market segmentation marketing pricing reputation strategic marketing