Technology Entrepreneurship
Bringing Innovation to the Marketplace
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Beschreibung
Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.
- Unique coverage of Business Modelling and Business Planning
- International case studies from diverse high-tech sectors
- Chapter devoted to International Entrepreneurship
- Emphasis on marketing strategy, market validation and market research
- Developed pedagogy and self-learning tool kit, including Chapter Objectives and Themes, Case Studies, Key points (summary), Review Questions, Chapter References, Chapter Resources, Further Suggested Readings and Sources
Autor*in
Natasha Evers
Themen in »Technology Entrepreneurship«
Entrepreneurs Intellectual Property New Business New Venture business entrepreneur entrepreneurship innovation market research marketing merger organization strategy technology technology transfer