Business Accounting covers financial and management accounting in an accessible, non-technical style that is particularlysuitable for undergraduate students of business & finance and MBAs. The active-learning approach seeks to convey the ability to understand and evaluate financial information for a range of business services.
This is a crowded market with some well established titles, led by Pearson. However, there is space for a practical, nontechnical text, which is good value for money and concise enough to take some market share:
Nontechnical, engaging approach to 'dry' subject
Aimed at business students, not accountants
Active learning approach, helping students to understand the subjectivity inherent in accounting and to improve their ability to interpret and evaluate financial information in a business context
IFRS standards used, making it more internationally appealing
A welldeveloped pedagogy with all new case studies and examples for this edition
Examstyle practice questions to test learning outcomes
Concise, yet rigorous text suitable for teaching over a single semester
Affordable as it combines both financial and management accounting and has a clear price advantage over all its competitors
Jill Collis
accounting capital costing management accounting