Consumer Behaviour

Beschreibung

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
An advanced level, critical consumer behaviour textbook
Strong pedagogy: each chapter features case studies and discussion questions to demonstrate applied theories and provoke critical analysis
Author is very well known and respected in this field
Adopts a general social sciences approach

Autor*in

John O'Shaughnessy

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cognitive psychology economics microeconomics psychology social psychology

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