Persuading People
An Introduction to Rhetoric
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Beschreibung
From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.
This comprehensively updated third edition
• includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery
• adds material on schema and other forms of cognitive rhetoric
• provides new examples, as well as more practice exercises
With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.
Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject.
An ideal introduction for those interested in persuasion or persuasive language
Uses a wide range of lively and accessible illustrations of rhetoric in action
Includes structured practical examples and suggestions for further reading to enable the reader to develop their skills in the art of persuasion
Emphasises the practical aspects of persuasion by showing it at work in every kind of text, from poetry to politics and drama to advertising
Autor*in
Robert Cockcroft
Themen in »Persuading People«
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