The Business of Influence

Beschreibung

Media has most definitely evolved, as have the ways in which wecontemplate, design, communicate and execute strategy. And ratherthan technological evolution, we're plainly in the midst of atechnological revolution. We have no choice then but to reframe marketing and PR in thecontext of 21st Century technology, 21st Century media anddisintermediation, and 21st Century articulation of andappreciation for business strategy. "Today, every organization is in the influence business.We influence customers to buy from us, employees to work for us,and the media to write about us. Gone are the days when you couldbe your own island. Now, to be successful, you need to live withinthe influence ecosystem and that requires a change of mindset.Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rulesof Marketing & PR and the new hit Real-Time Marketing &PR

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Philip Sheldrake

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Business & Management Wirtschaft Wirtschaft u. Management

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