In this completely updated and revised edition, Go it Alone!provides essential information for anyone who wants to get out ofthe rat race and work as a free agent, or start their own business.From the ins and outs of writing a business plan, to how to wincustomer loyalty Geoff Burch in his usual provocative and anecdotalstyle gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercisesand a resource directory. All of which make great reading andinspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out howto become a free agent.
Geoff Burch
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management
"...he knows how to start a business and how to sell andfortunately has the knack of explaining both clearly..." (GulfBusiness. 19 May 2003)
"...Wise, helpful and witty, this is that rare thing-alife-changing book..." (Accounting Technician, July 2003)
"...is a perfect companion to the legion of 'how tostart business' books... absolutely essentialreading..." (The View, September 2003)
"...eleven chapters cover all the basic principles of selfemployment...an extremely readable book..." (ManagingInformation, October 2003)
"...This book is for anyone who has considered setting up abusiness...there's also great advice on how to sellyourself and your business..." (Management Today, November2003)
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