Resistance is Useless
The Art of Business Persuasion
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Beschreibung
This book will show you how anyone can be persuaded to doanything.
Geoff Burch has written a book that will change almost everythingyou ever believed about business and selling. Combining the quickwit of a stand up comedian with the serious thoughtfulness of apsychoanalyst, he explains the value and power of persuasion - averbal martial art that, if used correctly will always give you theoutcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while youraccounts department is threatening to pulp your customer's fingerswith a hammer.
* Understand how a perfect product demonstration can get you hurledinto the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
Autor*in
Geoff Burch
Themen in »Resistance is Useless«
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management
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"...This is a true book of inspiration...Compelling and fun to read ..." (PS Advisor, 1 April 2003)
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