Enterprise in Action

Beschreibung

This welcome new guide to the world of entrepreneurship offers invaluable lessons for the student and the practical entrepreneur alike. For the student it breathes fresh life into the standard curriculum topics, analyzing them in the context of a wide range of current real-world examples. For business practitioners it shows how practical success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competence. This is a book especially useful for the MBA and professional market. It takes the reader through a variety of examples, mainly from smaller and/or newer companies in Britain and the USA, but gives clear accounts of concepts and processes so that anyone can 'come on board'. Above all it provides a plausible 'action sequence' played out through the 11 chapters, showing the positioning and behaviour likely to lead to success. Students will gain insights into key issues such as: * What gives rise to entrepreneurial opportunity? * How it is possible to exploit trends, and what are these trends? * What is the role of innovation/originality? * How do companies get started and become self-sustaining? * What is 'execution', does it differ from implementation, and what is its role in business success? * What do established SMEs (small and medium sized companies) do to survive in the middle term, and even across family generations? Enterprise in Action illuminates the dynamics of enterprise creation and the development of SMEs over time, shedding important light on 'what seems to work' and what favours success over the long term in a volatile business environment.
An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike. * Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies * Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more * Provides expert guidance on how to successfully address each of the factors or core competencies covered * An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories

Autor*in

Peter Lawrence

Themen in »Enterprise in Action«

Business & Management Klein- u. mittelständische Unternehmen u. Existenzgründung Small Business & Entrepreneurship Wirtschaft Wirtschaft u. Management

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'Peter Lawrence has a brilliant mind and I am glad he has put his ideas on paper... An incredibly good book. I learned a lot.' (Frost Magazine, May 2013)
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