The Strategic Storyteller
Content Marketing in the Age of the Educated Consumer
Buch in deiner Nähe kaufen
Beschreibung
Praise for The Strategic Storyteller
"Inside every brand and every company there lurks a story. It doesn't have to be invented--just revealed. And once revealed and released, it can unify, promote and celebrate its subject. I suspect you'll find this intelligent book as persuasive and enlightening as I did."
--Sir Martin Sorrell, CEO, WPP
"From the cultural diplomacy of Talleyrand to the highly effective use of social media by Taco Bell, Alexander Jutkowitz makes the case for storytelling as a universal element of the human experience, and offers practical, relevant, and timely advice for creating content that makes powerful connections with audiences. The Strategic Storyteller is loaded with inspiration and advice for those of us with stories to tell."
--Willow Bay, Dean and Walter H. Annenberg Chair in Communication, USC Annenberg School for Communication and Journalism
"The Strategic Storyteller is a must read for anyone charged with bringing a brand to life. Alexander Jutkowitz is a world class storyteller who knows how to ignite creativity, create high-impact contact and navigate these asymmetrical times. He delivers a roadmap for communications leaders that is replete with inspiration, insight, and humor."
--Sally Susman, Executive Vice President, Corporate Affairs, Pfizer Inc.
"Part history, part self-help, part workbook -- always inspiring. [The Strategic Storyteller] is a must read for anyone with a story to tell."
--Jane Rosenthal, Producer/Co-founder Tribeca Enterprises
The world needs more storytellers.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
For individuals, crafting stories is the primary way we can make sense of the world and our place in it.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:
* Tap into your and your organization's unique sources of wonder, wisdom, and delight
* Boost individual and collective creativity
* Understand the storytelling strategies behind some of the world's most powerful brands
* Unlock the secrets of the great strategic storytellers of the past
* Build a place where your stories can live online
* Distribute stories so they have staying power and reach in the digital age
* Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
* Understand how unshakable reputations are built out of stories that accumulate over time
Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Autor*in
Alexander Jutkowitz
Themen in »The Strategic Storyteller«
Business & Management Content Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management