Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations
Buch in deiner Nähe kaufen
Beschreibung
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
* Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
* Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
* Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
* Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Autor*in
John DiMarco
Themen in »Communications Writing and Design«
Business & Management Communication & Media Studies Kommunikation u. Medienforschung Mass Communication Massenkommunikation Öffentlichkeitsarbeit Öffentlichkeitsarbeit u. Werbung Public Relations & Advertising Strategic Marketing Strategisches Marketing Wirtschaft u. Management