Good Risks

Beschreibung

Get inside Japan's invisible behemoth to see the future ofglobal business Good Risks is a fascinating insight into ORIX, a globalgiant whose business empire straddles the world, but which hasmanaged to remain out of the media spotlight for half a century.Award winning author David Russell explains how this Japanesecompany has transcended its national identity to become a globalplayer, and what that means for everyone else. In a series ofone-on-one interviews with senior executives at ORIX companiesaround the world, readers gain a firsthand glimpse of the innerworkings of this "invisible" corporate group that controls hundredsof billions of dollars. Interviews with the company President andChairman in Tokyo provide rare insight into the thought leaders atthe highest levels, and a contribution by the Chairman himselfdiscusses the hard realities of globalization and the keys tosuccess in the coming decade. The key concept that is lost in the Japan vs. China vs. US vs.EU battle is that the business landscape has changed drastically,making national boundaries anachronistic. Companies such as IBM,Disney, Apple, and Microsoft long ago stopped being "American"firms; they are global competitors that take advantage of theirdeep knowledge of the US markets, but have no special allegiance tothe United States. This book argues that this is the future of alllarge-scale business, as already exemplified by ORIX. * Learn how one executive steered ORIX's meteoric rise from anunknown start-up to an unseen global giant * Explore the coming realities of the global business scene * Discover why HQ location will be little more than historicalaccident * See how ORIX impacts the Chinese, Indian, and American firmsthat follow its lead The business scene unfolding today is not "international" or"multinational", but an increasingly unified, global battleground.The rise of ORIX charts the future of business, and GoodRisks provides the details and insights business leaders needto anticipate tomorrow's changes.

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David W. Russell

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Business & Corporate Economics Economics Volks- u. Betriebswirtschaftslehre Volkswirtschaftslehre

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