Gamechangers

Beschreibung

Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways. Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning. Gamechangers is a highly practical book packed with smart "tools" and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business. Gamechangers offers guidance on: * Thinking smarter and acting faster * Embracing the new tricks of business * Understanding how gamechangers dream and disrupt * Delivering practical results and winning

Autor*in

Peter Fisk

Themen in »Gamechangers«

Business & Management Strategic Marketing Strategisches Marketing Wirtschaft u. Management

Stimmen zu »Gamechangers«

"Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself" (Talk Business, February 2015) "This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand." (B2B Marketing, March 2015) "a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015) "Produced in wide format and attractively illustrated, Fisk's book is a richly researched work on this interesting subject, well thought out and highly engaging." (The Irish Times, May 2015)
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