Categorical Statistics for Communication Research
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Beschreibung
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
* Provides techniques for analyzing categorical data from a communication studies perspective
* Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
* Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
* Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Autor*in
Bryan E. Denham
Themen in »Categorical Statistics for Communication Research«
Advertising Business & Management Communication & Media Studies Communication Research Methods Kommunikation u. Medienforschung Kommunikationswissenschaft Methoden der Kommunikationswissenschaft Werbung Wirtschaft u. Management