Employer Brand Management

Beschreibung

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: * Follow the process of brand planning, definition,implementation, and application * Discover how brand thinking can strengthen strategy andreinforce HR value * Improve existing recruitment and talent managementprograms * Learn the importance of employee engagement in the brandexperience

Autor*in

Richard Mosley

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Business & Management Human Resource Management Personalmanagement Strategisches Management Wirtschaft u. Management

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