The Social Media MBA Guide to ROI

Beschreibung

The first book to explain how you can measure social media ROIacross multiple departments, for internal/external social mediabased activities, as well as for new business models(product/services). This book provides help in establishing athorough social media plan, examining your goals, audience andchannel strategy, before examining tools and techniques to measuresocial media metrics and key performance indicators. This bookdebunks the myth that ROI, web metrics and social media measuringis a 'black art', and makes it easy to understand anduse, enabling the reader to create bespoke ROI metrics and improvethe return on activity. Practical, straightforward and informed bythe key principles which the author has explored in his SocialMedia MBA, this transformative look at ROI will inspire a move awayfrom 'Likes', 'Followers' and'mentions' and towards pounds, euros and dollars.

Autor*in

Christer Holloman

Themen in »The Social Media MBA Guide to ROI«

Business & Management Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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"Measuring the impact of Social Media strategies can be adaunting task. But this book tackles the problems head on andprovides simple and comprehensive approaches. Once through withthis book you'll have nothing left to do but implement thepractices documented here. And even more importantly, explain tomanagement why." Jared Young, Senior Director, Barclaycard US, Consumer Markets "This is a book that is really needed to support thesocial hooked community to convince the not-so-hooked'others'. If it can help some of us that are hooked togo from praise to facts when convincing the resistance about thehuge opportunities of a wide, ever-changing and fast use of social,then it is well worth the cost to buy and the time to read thebook." Olle Hagelin, Senior Manager Field Data Management, Sony Mobile Communication "Can you measure the ROI of social media? And if so, howdo you choose the right platforms and tools for your business? Inthis book, Christer shows that measuring ROI for social media isindeed possible. Christer takes you through the strategic planningstage, onto measuring ROI by platform, and finally shares real lifeexamples of how others have tackled this tricky subject. It'sfull of actionable insights and another great book in the MBAseries." Andy Hill, Social Media Manager, Xerox
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