China's Super Consumers

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PRAISE FOR CHINA'S SUPER CONSUMERS "Savio Chan and Michael Zakkour have succeeded in getting into the minds of Chinese consumers and explaining what they see inside. Chinese consumers are changing the world and are creating unprecedented opportunities and challenges for the companies serving them. China's Super Consumers is a portable 'GPS' for understanding and engaging this fast-changing, ever-expanding class of shoppers, travelers and investors. A must-read for anyone involved with or looking to get involved with the 'new' China." --Charles B. Wang, Former CEO of Computer Associates; Chairman, Smiletrain & Neulion; Owner, New York Islanders "I have known Michael Zakkour and his work for a long time; he has a sharp, clear-headed, vividly detailed understanding of the economic and cultural realities of modern China. This is presented as a business book, and it will be very useful on those terms. But it's also an important guide to the biggest forces at work inside China and how China is changing the world and it will improve anyone's ability to deal with, and succeed in, the world's fastest-changing economy." --James Fallows, National Correspondent, The Atlantic; author of the acclaimed China books, China Airborne and Postcards from Tomorrow Square "China's Super Consumers is required reading for executives, business owners, entrepreneurs, academics and students trying to understand and decipher middle class and upper middle class consumers in China. Readers will understand how Chinese culture, history and language shape the mind-set of Chinese consumers and this book is a superb resource to help you capture the imaginations and spending power of the world's largest population. From my viewpoint (having succeeded with Marvel films in China) China's Hollywood will be bigger than our Hollywood in the near future." --C. Peter Cuneo, Chairman, Valiant and Former CEO, Marvel Entertainment "Savio Chan is one of the true impresarios of Chinese-Foreign partnership building. I have built several successful businesses in China, but it took this book for me to truly understand the Chinese consumer revolution and the global impact it is having on business, culture, technology and the environment." --Harry Edelson, Managing Partner, Edelson Technology Partners "This extraordinary book shows you how to tap into the biggest consumer market in the world, how to make more sales, fewer mistakes and greater progress in China, faster, than you ever could before." --Brian Tracy, bestselling author and Chairman & CEO, Brian Tracy International
Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. * A hands-on resource for succeeding in the Chinese marketplace * Filled with real-world stories of companies who have made an impact in China * Discover what the Chinese consumer wants and how to deliver the goods * Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

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Michael Zakkour

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