Mobile Magic

Beschreibung

Mobile phones and tablets aren't like computers or TV or any other media channel or hardware technology that came before them. They're personal-your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They're portable-your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful-the most potent communication and marketing channel available to marketers today. How do you get onto your audience's mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi's Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You'll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

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Tom Eslinger

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"All in all a wonderfully considered book and an excellent port of call for those wanting to build and effective and comprehensive mobile strategy." (Elite Business, May 2014) "...worth its weight in gold... This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading." (Frost Magazine, June 2014) "Tom's book is a reliable 'how to' manual to getting a successful mobile strategy off the ground" (B2B Marketing, July 2014).
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