Why does a deserving charity struggle to make ends meet whileanother which squanders money, thrive? Because there is astructural disconnect between revenue and expenses in the nonprofitworld.
Is continuous growth the hallmark of a successful charity?No, it's just the opposite - the ultimate aim of acharity is to be extinct.
Would you use volunteers if it actually cost more than hiringpaid skilled staff? Yes, if engagement with the community iscrucial.
Call these examples, ironies, paradoxes or simply insights intowhy the charity sector is what it is. Doing Good Well is athinking man's guide to the nonprofit world. It is repletewith nonprofit paradigms. It provides a different twist to what onemight regard as straightforward notions such as mission, staffcompensation, governance and corporate social responsibility. Andit surprises and challenges even as it seeks to explaincharity-specific issues such as charitableness, bridging therich/poor divide, informed giving and social entrepreneurship.
And as he deconstructs existing paradigms, Willie Cheng createsnew ones.
Through an easy writing style, hearty anecdotes andthought-provoking perspectives, Cheng engages the readers with astrategic review of not just the status quo but also the enormouspotential in the nonprofit world. The theme of the book is change.Inasmuch as charities are about changing society for the better,this book seeks to set the stage for interesting introspection.
Whether you are a volunteer, business executive, nonprofitworker, governor or regulator, it's time to start asking thequestions that would help the charity sector itself change for thebetter. In Cheng's words, charity is no longer simply about"Just Doing Good" but "Doing Good Well."
Willie Cheng
Business & Management Gemeinnützige Organisationen Non-Profit Organizations Wirtschaft u. Management