The Myths of Creativity

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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. * Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? * Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth * Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

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David Burkus

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Business & Management Creativity & Innovation Management Innovations- u. Kreativitätsmanagement Wirtschaft Wirtschaft u. Management

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"An engaging book that makes its case in good, clearlanguage... [Burkus] forces us to challenge some widely heldassumptions." --Morgen Witzel, The Financial Times "Outlines how anyone--especiallyentrepreneurs--can embrace a practical approach to finding thebest kind of mojo for new projects, processes andprograms." --Entrepreneur.com (selected as a "Best Business Bookto Get Cozy With This Fall") "We may no longer literally worship the Muses, but themyths surrounding creativity continue to delude us. In this smartand urgent book, David Burkus explodes these myths and replacesthem with the scientific results of modern research on creativityand innovation." --Daniel H. Pink, author, To Sell is Human andDrive "Creative potential is all too often held captive bymisconceptions. Burkus tackles the myths head on and digsinto the true underpinnings of creative insight. It turns outthat great ideas are within your grasp as soon as you take thereins. Read this book to free yourself of the myths and assumptionsthat burden your true creative potential." --Scott Belsky, author, Making Ideas Happen andcofounder & CEO, BEHANCE "Through rigorous research and engaging stories, Burkusdebunks the myths of creativity and illuminates a creative processthat makes ingenuity accessible to all. If you seek a moreinnovative company, The Myths of Creativity is a brilliantfind." --Liz Wiseman, author, Multipliers, and founder, TheWiseman Group "David Burkus is an important new voice, both as a scholarand storyteller, as well as a commentator of the emerging'GenEntrepreneur' in America." --Peter Sims, author, Little Bets, and founder, BLKSHP "The Myths of Creativity speaks the truth. The processes, environments, and organizational structuresthat foster creativity, as well as the obstacles that inhibitinnovation, are laid bare. David Burkus uncovers the hiddenelements which have been at the core of Continuum's innovationprocess, driving us to find better answers to the biggestquestions." --Gianfranco Zaccai, president, chief design officer, andfounder, Continuum "You must embrace your creative ability in order to thrivein today's marketplace. David Burkus swiftly and effectivelydebunks the myths that limit your creative firepower." --Todd Henry, author, The AccidentalCreative
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