Brief

Beschreibung

Get heard by being clear and concise The only way to survive in business today is to be a leancommunicator. Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention,interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance,Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations. * Details the B.R.I.E.F. approach to distilling your message intoa brief presentation * Written by the founder and CEO of Sheffield Marketing Partners,which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise message Long story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.

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Joseph McCormack

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Business & Management Management Wirtschaft u. Management

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I get several hundred emails per day. I wish people would justask for what they want in the first sentence. I don't need to knowtheir whole life history to make a decision. Getting people to bebrief would save everyone a lot of time. -- Guy Kawasaki, author, publisher and entrepreneur You could write a book about trying to get people to pay closerattention and stop getting distracted and interrupted, or you couldhelp people be succinct. Joe has chosen the better path. -- John Challenger, CEO Challenger, Gray and Christmas "We are entering an age of infobesity. Brief is your new weaponto cut through the clutter and stand out." -- Sam Horn, author of POP! and Eyebrow Test As a military leader, telling a story that's clear and concisehelped me to thrive in a sometimes hostile media environmentoverseas. I'm convinced that following Joe's counseland insights has made me a more effective and efficientleader. -- Lieutenant General William B. Caldwell, IV (ret.) Brevity requires discipline, confidence, and preparation, butyou will stand out, and your people, including potential clients,will love you for it. Use McCormack's practical advice -- theresults will astound you! -- Marshall Goldsmith author of the New York Times andglobal bestseller What Got You Here Won't Get YouThere.
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