Reshaping Retail

Beschreibung

The modern retail system has worked to dazzling effect. From the19th century, store owners emerged from small beginnings to set intrain an industry that has seen some operators become nationally,even globally, dominant. Along the way, they turned retailing intoan art, and then a science. Now retailers in emerging marketsappear to be repeating the story all over again, except on a scaleand at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work inretailing to accept that the industry as we know it is living onborrowed time, on the brink of transformation. There is now anurgency with which conventional store-based retailers must now actand the extent of the challenges this change represents instrategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, currenttrends and consequences of a transformation in retail triggered bytechnology. The changes go far beyond making items available forsale on the internet. Starting by briefly setting the historicaland business system contexts for retail and describe the role thattechnology has played in the creation of modern retail it thenexplains the underlying technological drivers behind the currentrevolution - radical changes in the capacity of both hardwareand software, mobile telecommunications changes and the advances ofthe Internet. Ultimately, success will hinge on more than competence; it willcome down to a way of thinking. Customer-centricity will need to bevalued not just by the store owner, as in the past, but also by allemployees in the organization. It will need to become embedded intheir daily tasks. The same applies to technology, which must be atthe center of the organization and recognized as such byeveryone. With a combination of extensive desk and field research,interviews with leading retailers and technologists, together withthe real world experience of practitioners in this area,Reshaping Retail will inspire and help store retailers tomake the necessary transformation now to win in the new consumerdriven world.

Autor*in

Stefan Niemeier

Themen in »Reshaping Retail«

Business & Management Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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"A fascinating book about the new realities of retail. Theconnected consumer is in control and businesses that put them firstwith a seamless experience of their brand across channels,countriesand screens will continue to win."--Peter Fitzgerald,Director of Retail, Technology and Media, Google "Digital technologies and empowered consumers are trulyreshaping retail. This book is an insightful and practical guide tothe revolutionary forces at work in the industry today. It willhelp retailers all around the world navigate past the challengesand capture the opportunities awaiting as retail becomes a digitalbusiness."--Andrew McAfee, MIT Sloan School ofManagement "This book is a highly interesting read for every retailexecutive who wants to understand the implications of the newconsumer-driven world."--Christoph LütkeSchelhowe, Zalando "Reshaping Retail is not only a thorough and timelyresearch project, but also a fascinating vehicle for presentingscenarios and insights regarding the evolution of retail in thecoming years. Moreover it helps to clearly understand howtechnology and innovation will change competition paradigms,consumers' behaviour and the rules of the game. These trendswill be a big challenge for retailers that, thanks also to theauthors' contribution, can be faced with new and convincinginterpretation tools."--Massimo Bongiovanni,President, Coop Centrale Adriatica
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