Startup CEO
A Field Guide to Scaling Up Your Business, + Website
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Beschreibung
A definitive book for any CEO--first time orotherwise--of a high-growth company
While big company CEOs are usually groomed for the job foryears, startup CEOs aren't--and they're often young andrelatively inexperienced in business in general. Author MattBlumberg, a technology and marketing entrepreneur, knows this alltoo well. Back in 1999, he started a company called Return Path,which later became the driving force behind the creation of hisblog, OnlyOnce--because "you're only a first time CEOonce."
Now, more than a decade later, he's written Startup CEO.As the fifth book in the StartUp Revolution series, thisreliable resource is based on Blumberg's experience as a startupCEO and covers a number of issues he's faced over the dozen yearshe's been a CEO.
* Offers valuable insights into how the CEO sets the overallvision and strategy of the company and communicates it to allstakeholders
* Discusses how to build a company's human capital by recruiting,hiring, and retaining the very best talent
* Examines how a CEO must align available resources with thecompany's strategy in order to ensure success
* Addresses what it takes to master the "How" of being aCEO--from leading an executive team to managing in any type ofmarket
Engaging and informative, this book is essential reading forany, and every, CEO.
Autor*in
Matt Blumberg
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