Content to Commerce

Beschreibung

Master the publishing and entertainment world's tools andtechniques for content marketing success Over the last decade the convergence of media and technology hasturned the marketing world on its head. In order for brands tosucceed in today's socially connected world, they must think likepublishers and act like media networks. Content to Commerceshows how utilizing publishing- and entertainment-based principlescan help brands and marketers use social mediaeffectively--ultimately reaching today's hyper-connected andhighly fragmented audiences. From big picture strategy to thetactics and tools require to execute, this book offers a clearapproach to social media marketing for both big and small brandsalike. * Shows how to turn shallow, wide, and short-term projects intodeep, narrow, and long-term engagements * Explains how to prioritize with a clear escalation path inorder to drive big, significant, and measurable value * Author Avi Savar is a frequent media commentator on socialmedia, branded content and marketing and was recently named theJury President of the Cannes Lions International Festival ofCreativity's new Branded Content & Entertainmentcategory Content to Commerce will show you how to conquer themedia world's medium and control your own brand's destiny.

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Avi Savar

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Business & Management Strategic Marketing Strategisches Marketing Wirtschaft Wirtschaft u. Management

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