The Innovator's Field Guide

Beschreibung

A step-by-step guide to successfully transforming anyorganization It is well recognized that succeeding at innovation isfundamental in today's hyper-competitive global marketplace. It isthe only way to outperform current and emerging competitorssustainably. But what we call "innovation" ismessy and difficult and too often lacks the rigor and discipline ofother management processes. The Innovator's Field Guide: MarketTested Methods and Frameworks to Help You Meet Your InnovationChallenges changes that. It is a practical guide thatmoves beyond the "why" to the "how" ofmaking innovation happen, for leaders and practitioners insideorganizations of all sizes. Written by two pioneers in the field of embedding innovation inorganization, The Innovator's Field Guide focuses onthe most pressing innovation problems and specific challengesinnovation leaders will face and offers concrete solutions, tools,and methods to overcome them. * Each chapter describes a specific innovation challenge anddetails proven ways to address that challenge * Includes practical ideas, techniques, and leadingpractices * Describes common obstacles and offers practicalsolutions Any leader or professional who needs concretesolutions--right now--to the critical challenges ofinnovation will find invaluable aid in the practical,easy-to-understand, and market-tested approaches of TheInnovator's Field Guide.

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Peter Skarzynski

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Business & Management Creativity & Innovation Management Innovations- u. Kreativitätsmanagement Innovationsmanagement Wirtschaft u. Management

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