Geomarketing
Methods and Strategies in Spatial Marketing
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Beschreibung
This title describes the state of the art in all areas of spatialmarketing, discussing the various constituents which make up thegeography of markets.
Demand varies according to location and can be measuredaccording to revenue, the number of households, spending patternsand lifestyles. Supply is also dependent on position, becauseprices, services, products and available shops rely on location,while the difference between supply and demand is the rationale forthe role of the trader.
The book also covers the way geographic techniques help to solvemarketing problems and contains chapters written by contributorswith extensive experience in this field; given that it is crucialfor companies to direct their marketing correctly at their targetaudience, this will be indispensable reading for those involved inthis area.
Autor*in
Gérard Cliquet
Themen in »Geomarketing«
Business & Management Research Methodologies Sociology Soziologie Soziologische Forschungsmethoden Strategic Marketing Strategisches Marketing Wirtschaft u. Management