Competitive Inteligence 2.0

Beschreibung

The recent "concept of 2.0", a consequence of "Web 2.0",discusses the emergence of a new style, emancipated from the Web,which finds applications in all areas of social activity:management, innovation, education , organization, territory,etc. This book considers the implications of the changing paradigm forcompetitive, economic and territorial intelligence applied toinnovation, value creation and enhancement of territories.Competitive intelligence is therefore in the "2.0" and its values:perpetual beta, user-generated content, social relations, etc.,horizontality, a renewed legitimacy. This book, collecting contributions from international experts,testifies to the heterogeneity and richness of possible approaches.It provides a totally new way of evaluating the impact of 2.0 withconcrete examples, while analyzing the theoretical models allowingthe reader to develop in other contexts the described cases ofsuccess.

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Luc Quoniam

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Electrical & Electronics Engineering Elektrotechnik u. Elektronik Intelligent Systems & Agents Intelligente Systeme u. Agenten

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