The Athena Doctrine

Beschreibung

New York Times Bestseller How feminine values can solve our toughest problems and build amore prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feelthe world would be a better place if men thought more like women.This marks a global trend away from the winner-takes-all, masculineapproach to getting things done. Drawing from interviews atinnovative organizations in eighteen nations and at Fortune 500boardrooms, the authors reveal how men and women alike arerecognizing significant value in traits commonly associated withwomen, such as nurturing, cooperation, communication, and sharing.The Athena Doctrine shows why femininity is the operatingsystem of 21st century prosperity. * Advocates a new way to solve today's toughest problems inbusiness, education, government, and more * Based on a landmark survey and results from Young &Rubicam's respected Brand Asset Valuator's global survey, as wellas on-the-ground interviews in 18 countries * From acclaimed social theorist, consumer expert, andbestselling author, John Gerzema, and award-winning author, MichaelD'Antonio Brought to life through real world examples and backed byrigorous data,The Athena Doctrine shows how feminine traitsare ascending--and bringing success to people andorganizations around the world. By nurturing, listening,collaborating and sharing, women and men are solving problems,finding profits, and redefining success in every realm.

Autor*in

John Gerzema

Themen in »The Athena Doctrine«

Business & Management Wirtschaft Wirtschaft u. Management

Stimmen zu »The Athena Doctrine«

"Captivating... a fascinating case study of human nature,this book provides insight into future world leaders." --Publishers Weekly "With a wealth of data and even richer stories from around theworld, The Athena Doctrine offers convincing proof that thefuture requires us to embrace traits and values traditionallylinked to women. Leave it to two fathers of daughters to show ushow men and women alike are using empathy and collaboration tosolve problems big and small. If you care about leadership,creativity, and the world of tomorrow, you must read thisbook." --Arianna Huffington, president and editor-in-chief, TheHuffington Post "The Athena Doctrine is a powerful book. Extraordinaryresearch. Great story telling. A message both timely and ofmonumental importance." --Tom Peters, leadership guru and bestselling author, InSearch of Excellence "Goddess of both craft and wisdom, patron of Odysseus, andinspiration for legions of smart girls, Athena is an icon for ourtimes. The Athena Doctrine offers a gender-neutral approachto embracing a set of values that underpin a new generation ofinnovation based on connection and creativity. It is an optimisticand energizing book." --Anne-Marie Slaughter, professor of politics andinternational affairs, Princeton University; former director ofpolicy planning, U.S. Department of State "The Athena Doctrine offers more than ample evidence ofthe rebalance needed in global leadership. Painstakingly researchedand documented, with interviews of amazing people all over theworld, the ideas in this book will influence the leaders oftomorrow and, more importantly, make the case for more womenleaders." --Pat Mitchell, president and CEO, the Paley Center forMedia; curator, TEDxWomen "Rich in data and stories from around the world, thisfresh analysis will certainly provoke healthy debate in theworkplace and hopefully smash through a few glassceilings." --Tina Brown, Editor-in-Chief, Daily Beast andNewsweek "...this is a book for everyone, and I have nodoubt that your life and your work will be enriched by readingit." --Jack Covert, 800-CEORead
()

Details

Link teilen