Business Writing For Dummies

Beschreibung

Learn to: * Draft perfect emails, letters, proposals and more * Adapt your writing for your audience * Communicate effectively with global audiences * Edit and troubleshoot your writing Business writing that achieves results! In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications - from reports, proposals and press releases, to emails, web copy and tweets - Business Writing For Dummies is your must-have guide to mastering this crucial business skill. * Know the what and how of it - quickly work out exactly what you need to say and how to say it most effectively * Polish it till it shines - use simple techniques for editing and fine-tuning your copy for clarity and maximum impact * Connect with copy - leverage emails, letters and social media to forge valuable business relationships and to build your personal brand * Craft impressive business documents - write the kinds of bids, proposals, reports and promo materials on which successful careers are built * Take it global - understand key differences in written communication around the world and how to tailor your copy for international audiences Open the book and find: * The ABCs of writing well for any business context * Things that turn readers off immediately and how to avoid them * Handy tips for writing the spoken word * Examples of great proposals, reports, emails, blogs and more * Advice on how to write for a global audience * Expert guidance on advancing your career with writing
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different. So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find: * The basic principles of how to write well * How to avoid the common pitfalls that immediately turn a reader off * Crucial tips for self-editing and revision techniques to heighten your impact * Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets * The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

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Natalie Canavor

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Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft Wirtschaft /Ratgeber Wirtschaft u. Management

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"Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the 'Dummies' series." (B2B Marketing, December 2013)
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