Delivering Business Analytics

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AVOID THE MISTAKES THAT OTHERS MAKE - LEARN WHAT LEADSTO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverageacross all aspects of business analytics, presenting provenmanagement guidelines to drive sustainable differentiation. Througha rich set of case studies, author Evan Stubbs reviews solutionsand examples to over twenty common problems spanning managinganalytics assets and information, leveraging technology, nurturingskills, and defining processes. Delivering Business Analytics also outlines the DataScientist's Code, fifteen principles that when followedensure constant movement towards effective practice. Practicaladvice is offered for addressing various analytics issues; theadvantages and disadvantages of each issue's solution; andhow these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advicethroughout, Delivering Business Analytics providesa reference guide on: * The economic principles behind how business analytics leads tocompetitive differentiation * The elements which define best practice * The Data Scientist's Code, fifteen management principlesthat when followed help teams move towards best practice * Practical solutions and frequent missteps to twenty-four commonproblems across people and process, systems and assets, and dataand decision-making Drawing on the successes and failures of countlessorganizations, author Evan Stubbs provides a densely packedpractical reference on how to increase the odds of success indesigning business analytics systems and managing teams of datascientists. Uncover what constitutes best practice in business analytics andstart achieving it with Delivering BusinessAnalytics.

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Evan Stubbs

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Business & Management Strategic Management Strategisches Management Wirtschaft u. Management

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PRAISE FOR DELIVERING BUSINESS ANALYTICS "A stellar collection of real-life experiences of a businessanalytics expert and a bible for every leader of a businessanalytics function."--Kerem Tomak, VP of MarketingAnalytics, Macys.com "(This) book is densely packed with the Zen of businessanalytics from his wealth of experience and expertise ... thisis not ten steps to success for mindless management. It richlyrewards re-reads and reflection."--James Mansell,Director of Innovation and Strategic Design, Ministry of SocialDevelopment New Zealand "In this book, Evan Stubbs addresses the many obstacles todelivering solid business results from analytics ... ananalytics group that cannot demonstrate return on investment willsoon lose funding. This book shows how to pick projects with goodrevenue potential and how to measure the value those projectscreate. I would recommend this to anyone who manages an analyticsgroup."--Michael J.A. Berry, Analytics Director,TripAdvisory for Business, co-author of Mastering DataMining and Data Mining Techniques "In this new book, Evan clearly outlines how an organization canget more value from business analytics. His descriptions of commonproblems and challenges, his identification of false solutions andhis clarity in describing best practices make for a readable bookthat practitioners should be able to put together atonce."--James Taylor, CEO, Decision ManagementSolutions, co-author of Smart Enough Systems and author ofDecision Management Systems "For organizations to capitalize on analytics they have tonot only do analysis of data, but they have to convert the resultsof analytics into products and services that users can use. This iswhere Evan's latest book helps. It covers the issues thatbear directly on how analytics should be operationalized. This isessentially about embedding analytical solutions in the business ofan organization. This process sounds simple in theory but is farfrom simple in practice. Evan covers the relevant issues suchas people, infrastructure, data and processes. If there is a singlestatement that summarizes what Evan's book is about it isthat the creation of value is more important than insight.Evan's book is about how to do this."--WarwickGraco, Senior Director of Operational Analytics, AustralianTaxation Office
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