Strategic Social Media
From Marketing to Social Change
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Beschreibung
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
* Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
* Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
* Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
* Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
* Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Autor*in
L. Meghan Mahoney
Themen in »Strategic Social Media«
Advertising Business & Management Communication & Media Studies Communication Research Methods Kommunikation u. Medienforschung Kommunikationswissenschaft Methoden der Kommunikationswissenschaft Öffentlichkeitsarbeit Öffentlichkeitsarbeit u. Werbung Public Relations & Advertising Werbung Wirtschaft u. Management