Built-In Social

Beschreibung

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In a connected economy, businesses are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a social marketing channel that aligns your business with its ideal customers. It offers essential practices for achieving higher search rankings for your business and making it more relevant for the communities it serves. Built-In Social delivers practical advice for using social marketing to leverage your experience and expertise to make your business brand more likable and trusted, including: * The role of search engines and how they influence buying behaviors * Why content marketing is a vital component of any social marketing strategy * Best practices for using LinkedIn, Facebook, Twitter, Google+ (and more) to engage your social marketing with new buyers * How to create digital marketing assets that convert community trust into profitable outcomes * Why every small business should embrace the intersection of social, location, and mobile marketing As consumers move online in greater numbers, their collective voice will get even stronger, creating disruption in every community, business sector, and industry. Build your business for a connected economy that is becoming profoundly social.
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community--even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. * Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes * Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

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Jeff Korhan

Themen in »Built-In Social«

Business & Management Klein- u. mittelständische Unternehmen u. Existenzgründung Klein- und Mittelbetrieb Small Business & Entrepreneurship Wirtschaft u. Management

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