The Social Media MBA in Practice

Beschreibung

The inside information that marketers and social mediapractitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru"appears on the scene, offering to sell you his or her "surefire"cure for what ails you. Don't you think it's time you heard fromthe real experts--i.e., folks like you who are responsible fordelivering their companies' social media strategies? Based on extensive interviews with marketing, media and networkingprofessionals at many of today's most admired brands and companies,The Social Media MBA in Practice provides you with detailedexamples of the social media strategies in place at ADP, Allianz,Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, GettyImages, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, IsraelForeign Office, LivingSocial, Macmillan, Nationwide, NHL MinnesotaWild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: * The most comprehensive set of "blueprints" available in onebook for delivering social media strategies more successfully. * Includes in-depth case studies packed with hand-on-advice thatyou can put to work in your company immediately. * Covers all-important strategic social media activities - fromimproving relationships with customers to generating more sales,product testing to team building.

Autor*in

Christer Holloman

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Business & Management Marketing & Sales Marketing u. Vertrieb Social Marketing Social Media Wirtschaft u. Management

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