Packaging Design
Successful Product Branding from Concept to Shelf
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Beschreibung
How to create packaging designs for consumer brands thateffectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelfis the most comprehensive resource of practical and professionalinformation for creating packaging designs that serve as themarketing vehicles for consumer products. Packed with real-worldadvice, step-by-step descriptions of the creative process, andall-important insights into the stakeholders, the design process,and the production process, this book illuminates the business ofpackaging design like no other.
Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Design willbe useful to you, as well as everyone else involved in thepackaging design process. In one convenient book, you'llfind:
* Insightful images of the design process, design concepts,three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packagingdesigns were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatoryissues
* Useful appendices with advice on portfolio development andprofessional practice guidelines
Autor*in
Marianne R. Klimchuk
Themen in »Packaging Design«
Advertising Business & Management Grafikdesign Graphic Design Marketing & Sales Marketing u. Vertrieb Verpackung Werbung Wirtschaft u. Management
Stimmen zu »Packaging Design«
"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." (DynamicGraphics, Feb/Mar 2007)
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