Fashion Marketing Communications
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Beschreibung
Fashion is all about image. Consequently, fashion marketingcommunications - encompassing image management and publicrelations, branding, visual merchandising, publicity campaigns,handling the media, celebrity endorsement and sponsorship, crisismanagement etc. - have become increasingly important in thefashion business.
This textbook for students of fashion design, fashion marketing,communications and the media sets out all that they need for theincreasing number of courses in which the subject is a part.
Autor*in
Gaynor Lea-Greenwood
Themen in »Fashion Marketing Communications«
Art & Applied Arts Bekleidung u. Mode / Design Clothing & Fashion Design Kunst u. Angewandte Kunst Marketingkommunikation Mode