Share This

Beschreibung

Share This is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many of the social tools andtechniques that it addresses. The book is split into 26 chapters over eight topic areascovering the media and public relations industry, planning, socialnetworks, online media relations, monitoring and measurement,skills, industry change and the future of the industry. It'sa pragmatic guide for anyone that works in public relations andwants to continue working in the industry. Share This was edited by Stephen Waddington withcontributions from: Katy Howell, Simon Sanders, Andrew Smith, HelenNowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, AlexLacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce,Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, PhilipSheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, RachelMiller, Mark Pack, and Simon Collister.

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Business & Management Communication & Media Studies Kommunikation u. Medienforschung Neue Medien New Media Öffentlichkeitsarbeit u. Werbung Public Relations & Advertising Strategic Marketing Strategisches Marketing Wirtschaft u. Management

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"Social media has become an invaluable tool in my PRarmoury by giving me a direct voice to speak directly to members ofthe media and the general public. This book is a useful guideto using social mediaeffectively."--Lord Sugar "Social media is PR. And this is a book by PR professionals andexperts in social media. If you're a PR professional, get theexpertise and insights of the CIPR Social Media panel and impressyour friends and clients. Gets a +1 from me. Like."--PaulMylrea, Director of Communications, BBC "This crowd-sourced book on social media is a welcome addition toPR literature, as it brings together a range of insights andworld-views of social media and helps the sense-making process onits roles, value creation and appropriate strategies. I hope itwill be regularly updated, as this is such a fast-movingfield."--Professor Tom Watson, Professor of PublicRelations, Bournemouth University "Blogs like mine set the news agenda for traditional media,PRs would be daft to ignore a book about how old-school spin isdead and full of advice about how to work better now that socialmedia has rewritten the rules."--Paul Staines (aka GuidoFawkes) "This book challenges the minds and expands the horizons ofPR and marketing professionals operating in today's digitalage, providing excellent insight into how to survive and thrive init."--Steve Walker, FCIM, EMEA VP CorporateCommunications, Oracle Corporation "Social media presents significant opportunities to the PRindustry, and understanding and embracing these is critical tobusiness success. This book covers and shines light on some of themost important topics in social media today. A must read foranyone in the PR business."--Andrew Bloch, Vice-Chairmanand Founder, Frank PR "If you want to join a conversation on the convergence of digitaland PR, this book is the conversation to go for. A series of essaysthat shakes up the status quo, questions conventional PR practices,and takes thoughtful positions in a social tone that willchallenge, engage and entertain the reader. Get it while it'shot!"--Gerry Brown, FCIM, Lead Digital Analyst, BloorResearch "Share This is a brilliant concept - well conceived, wellpackaged, well written and a 'must read' for any PRprofessional practicing today. To have such a broad compilation ofviews on social media -- written specifically from a PR perspective-- is definitely something our industry has been crying outfor."--Trevor Young (aka PR Warrior), EdelmanAustralia "From corporate communications to brand marketing, social is now atthe heart of what we do as PR professionals. This book providesoutstanding practical guidance developed by some of ourindustry's most distinguished practitioners and honed throughthe very methods that they recommend."--Marshall Manson,Managing Director, Digital, EMEA, Edelman "When trying to make sense of the rapidly evolving socialmedia world it makes sense to listen to the wisdom of crowds andShare This: The Social Media Handbook for PR Professionalsdoes exactly that, being the result of a collaborative, onlineprocess using Google Documents. What makes Share Thisreally valuable is the assumption that the PR reader isn'tstarting from scratch; so those with a working knowledge of socialmedia can use the book to provide practical and trend-led insightsand apply them to communication challenges today - andprobably tomorrow. As PR realises the power of social media toradically change how brands communicate with their audiences, neverhas there been a better time to read thisbook."--Avril Lee, Partner, CEO London,Ketchum Pleon
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