Beam, Straight Up
The Bold Story of the First Family of Bourbon
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Beschreibung
Praise for Beam, Straight Up
"I've known Fred for years. He's a natural entertainer-he's lived the life-and this book is pure entertainment."
-Kid Rock
"Fred Noe has made us a part of the 'family' of Jim Beam since the beginning of our relationship thirteen years ago. Cheers to Fred for giving us a glimpse behind the scenes of our favorite bourbon in the world!"
-Eddie Montgomery of multiplatinum country duo Montgomery Gentry
"We're honored to play a part in the storied history of Jim Beam-and there's no better person to tell the story than Fred Noe himself."
-Troy Gentry of multiplatinum country duo Montgomery Gentry
"If you want the inside scoop from Bourbon royalty-and my personal mentor-then read this book and enjoy firsthand the colorful stories of one of the most respected, well-traveled, and hilarious members of Beam's family . . . Fred Noe."
-Bernie Lubbers, "Whiskey Professor" and author of Bourbon Whiskey: Our Native Spirit
"Fred Noe is more than just the scion of a famous family. He is a real guy with real stories, and reading them, you can see how it wasn't all bourbon and roses for him growing up and getting to where he is today."
-Charles K. Cowdery, author of Bourbon, Straight
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
* Includes details of Fred Noe's life on the road, spreading the bourbon gospel
* Describes Fred's journey to becoming the face of one of America's most iconic brands
* Shares a simple primer on how bourbon is made
* Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
Autor*in
Fred Noe
Themen in »Beam, Straight Up«
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