BRICs and Beyond
Lessons on Emerging Markets
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Beschreibung
BRICs and Beyond is an international business executivetext written especially for executive and MBA students. It is basedon extensive consulting in emerging economies and several years ofexperience teaching executive MBA courses around the globe. Theauthor has continually faced the problem that the availabletextbooks for teaching international business focused almostexclusively on examples of Western multinationals for caseillustrations. In the process of preparing cases nearer to theemerging market she worked in, the author realized that the oftenfascinating, frequently insightful and always different approach tobusiness illustrated by these cases should be required reading forMBA students in typical Western environments too.
With its wide range of current case illustrations and concisesummaries this is a new-generation text that will welcome today'sMBA student to the wider world of 21st century internationalbusiness.
". . . this book is needed not only because it looks at businessfrom the BRICs points of view; it also looks at business from thepoint of view of tomorrow's business leaders and the challengesthat they will have to cope with." --Professor Jonathan Gosling,Centre for Leadership Studies, and co-founder, The One-Planet MBA,the University of Exeter, UK
". . . Stephanie Jones advises Western businesses on doingbusiness in emerging economies in a refreshingly straightforwardmanner, integrating in a novel way her three decades of global,practical experience with the daily barrage of reporting on theBRICs--distilling from these many lessons and principles. . ."--Extracted from the Foreword, by Professor Wim Naudé,Director of Research, Maastricht School of Management
Autor*in
Stephanie Jones
Themen in »BRICs and Beyond«
Business & Management Wirtschaft Wirtschaft u. Management