The Handbook of Communication and Corporate Reputation

Beschreibung

With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell's series of handbooks on communication andmedia reflects the growing visibility of large businesses'ethical profiles, and tracks the benefits that positive publicattitudes can bring. * Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars * Brings together state-of-the-art communication studies insightson corporate reputation * Identifies and addresses the lacunae in the researchliterature * Applies new theoretical frameworks to corporate reputation

Autor*in

Craig E. Carroll

Themen in »The Handbook of Communication and Corporate Reputation«

Angewandte Kommunikation Applied Communication Business & Management Business & Society Communication & Media Studies Kommunikation Kommunikation u. Medienforschung Öffentlichkeitsarbeit Öffentlichkeitsarbeit u. Werbung Public Relations & Advertising Reputationsmanagement Wirtschaft Wirtschaft u. Gesellschaft Wirtschaft u. Management

Stimmen zu »The Handbook of Communication and Corporate Reputation«

"Craig Carroll has edited and written the definitivesource on corporate reputation. The book is, in my opinion, amust-read for students and executives with an interest in corporatereputation and communication management. It uniquely covers thewhole gamut of disciplinary and theoretical perspectives on thetopic and combines this with an impressive array of empiricalstudies of corporate reputation in various empiricalcontexts." Joep Cornelissen, VU University Amsterdam and University ofLeeds "With a remarkable collection of authors from all over theworld, this handbook offers perhaps the most comprehensive resourceassembled on corporate reputation and communication. It isessential reading for researchers, educators, and professionalsinterested in this topic." Spiro Kiousis, University of Florida "This comprehensive collection of nuggets from leading scholarsexplicates corporate reputation: its bases in communication,theoretical dimensions, attributes and research horizon." John Llewellyn, Wake Forest University "From snapshots of key interrelationships betweencorporate reputation and related disciplines to sophisticatedtreatments of underlying processes, contributors offer freshinsights that push boundaries of scholarship andpractice." Patrice M. Buzzanell, Purdue University
()

Details

Link teilen