Domain Names Rewired

Beschreibung

Praise for Domain Names Rewired "Domain Names Rewired takes a topic so far reserved for specialists-ICANN's upcoming release of over 1,000 new generic Top-Level Domains (gTLDs)-and makes plain why everyone else should care about it, and how they should think about the threats and opportunities that the resulting new Internet will present to them and their businesses. With full command of the technical aspects of the topic and keen awareness of the relevant historical precedents, Wolfe and Chasser spell out the impact of the new regime on existing Internet business models and predict the emergence of new ones. Just as in the settlement of the American West, the new frontiers opened by ICANN's regime will open doors to a new breed of pioneers, cowboys, trappers, prospectors, and miners. Like their predecessors in American history, only those who are well prepared for the new environment will succeed. Reading Domain Names Rewired is a great way to begin the preparation." -Horacio Gutierrez, Corporate Vice President and Deputy General Counsel, Microsoft "Domain Names Rewired is a must-read for anyone in the branding business. As the Internet expands with hundreds, perhaps thousands, of new gTLDs, branding professionals need to understand how to build and protect their brands in this newly complicated world. Wolfe and Chasser provide useful insights about the present, thoughtful observations about future trends, and a how-to-prosper guide for these changing times." -Alan Drewsen, Executive Director, INTA (International Trademark Association)
An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. * Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others * Looks at relevant situations your corporation may deal with in creating new brands * Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world * Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.

Autor*in

Jennifer C. Wolfe

Themen in »Domain Names Rewired«

Business & Management Domain-Name Geistiges Eigentum u. Lizenzen Intellectual Property, Licensing Markenzeichen Wirtschaft u. Management

Stimmen zu »Domain Names Rewired«

Details

Link teilen