Revenue Disruption

Beschreibung

Praise for Revenue Disruption "Global, social, mobile, digital--the great disruptive innovations of our time are forcing us to re-engineer our whole approach to marketing. Revenue Disruption provides the insights and information you need to embrace this opportunity. The train is leaving the station--all aboard, please!" --Geoffrey Moore Author of Crossing the Chasm and Escape Velocity: Free Your Company's Future from the Pull of the Past "A social revolution is underway. Companies must change theway they market to leverage the increased importance of searchand social engagement. In Revenue Disruption, Phil opens the door for the next generation of global leaders as he explains how toharness this revolution to transform businesses." --Marc Benioff Chairman and CEO, salesforce.com "Every CMO is grappling with the challenge of expanding marketing's role in planning and creating revenue growth. It's time for a fundamental shift in how we look at the revenue cycle. Revenue Disruption provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact." --Beth Comstock Chief Marketing Officer, GE "There are disruptive technologies that break new ground to make us more effective and efficient. Similarly, there are disruptive strategies that snap us out of our reverie of business-as-usual and show us a new path to success. Revenue Disruption lays out just that sort of strategy. Whether you are a business leader or aspire to be one, you're sure to gain valuable insights." --Richard Eldh Cofounder and Managing Director, SiriusDecisions
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

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Phil Fernandez

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Business & Management Sales Management Verkauf Verkaufsleitung Wirtschaft u. Management

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