Bricks Matter

Beschreibung

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. * Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks * Includes business cases illustrating the market-driven approach * Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Autor*in

Lora M. Cecere

Themen in »Bricks Matter«

Business & Management Strategic Management Strategisches Management Wirtschaft u. Management

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Praise for Bricks Matter "This book is like no other that has been written about supplychain management. It is a must-read for the supply chain leadershipteam." --Marty Kisliuk, Global Operations Director,Agricultural Products Group, FMC Corporation "Lora Cecere has been a key driver of supply chain strategiesthat force companies to think differently about how they work withtheir customers, partners, and cross-functionally within their ownorganizations. Here she teaches us to take a bold step to changeour thinking and turn the supply chain around to focus on theconsumer." --Ann Dozier, Vice President, Fresh Dairy Direct IT,Dean Foods Company "Today, the worlds of social business and supply chainmanagement have many degrees of separation. I enjoyed working withLora to understand what the future transformation of digitalmarketing to digital business could look like." --Jeremiah Owyang, Research Director, Altimeter "The journey to build the outside-in, end-to-end value networkhappens in stages and can only be led from the top based onvalue-based outcomes. This is a guidebook for leaders driving thetransformation." --Roddy Martin, industry thought leader "This is the new bible for all supply chain executives. Itprovides an insider's perspective that will prove incrediblyvaluable to even the most grizzled supply chain veteran. This isthe next must-have business book." --Bruce Richardson, Chief Enterprise Strategist,Salesforce.com
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