Big Data Analytics

Beschreibung

Unique insights to implement big data analytics and reap bigreturns to your bottom line Focusing on the business and financial value of big dataanalytics, respected technology journalist Frank J. Ohlhorst shareshis insights on the newly emerging field of big data analytics inBig Data Analytics. This breakthrough book demonstrates theimportance of analytics, defines the processes, highlights thetangible and intangible values and discusses how you can turn abusiness liability into actionable material that can be used toredefine markets, improve profits and identify new businessopportunities. * Reveals big data analytics as the next wave for businesseslooking for competitive advantage * Takes an in-depth look at the financial value of big dataanalytics * Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay andAmazon, big data is now accessible by businesses of all sizes andacross industries. From how to mine the data your company collects,to the data that is available on the outside, Big DataAnalytics shows how you can leverage big data into a keycomponent in your business's growth strategy.

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Frank J. Ohlhorst

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